Saturday, June 27, 2009

2009 BMW 'Unstoppable' Campaign

One thing that really got me was the early release 'Unstoppable' campaign BMW Australia undertook for the 2009 GS range. Proposed the idea to Mr Brooks before it landed but it was decided the toes were too big for us to tread upon, but always knew a heavy Illustrator approach was the most appropriate and appealing. But all that is in the past. Enjoy the fantastic layout and colours from whichever studio created this short lived and print based campaign. Printed up like real old school maps, those big old paper things mum and dad used to fight with in the front seats of the car on the way to some unknown, adventurous destination, before GPS...

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